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"You Can't See Me" spotlights the brand's Ultra Sheer Face Liquid Mineral Sunscreen offering a high SPF with a lightweight, invisible finish.
March 31, 2025
By: Lianna Albrizio
Associate Editor
In promotion of Kenvue Inc.’s new launch of the Neutrogena Ultra Sheer Face Liquid Mineral Sunscreen SPF 70, the company has recruited WWE star John Cena to star in its new “You Can’t See Me” campaign. A December 2024 Kenvue research study found that 99% of healthcare providers believe if sunscreen offered better application and aesthetic experiences, patients would use it more often. The new mineral formula addresses these barriers by offering a high SPF with a lightweight, invisible finish....
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